Media and Press

Advertising Age

Lowdown: PepsiCo, A-B InBev Dominate Sponsorship Spending

Oct 5, 2016
Saline Soothers are backed by a video, directing people to buy the product at Walgreens and Rite Aid stores, from Molio, the Salt Lake City, Utah, agency founded by Jeff Davis, who launched Orabrush, acquired last year by DenTek.

Advertising Age

Nehemiah Blends Purpose, Competition

Nov 17, 2015
Company Built on P&G Orphans Makes Biggest Media Bet Yet on Boogie Wipes.

Yahoo

A Big-Brand Expert Helps Small Businesses Conquer YouTube

Aug 11, 2015
Today, the Orabrush case study is often cited to demonstrate how online video advertising has been a game changer for small businesses. With a low-cost, well-executed video ad, a solo-entrepreneur can compete with behemoth brands.

Fierce Online Video

Molio Named One of Top 15 Startups of 2015

June 24, 2015
While most established brand advertisers are trying to figure out the most effective way to move from their traditional TV base to the entirely new world of digital advertising, Molio is moving in exactly the opposite direction.

Venture Beat

Where Are the Most Valuable Video Views?

May 19, 2015
There is so much innovation taking place in the video space, which makes it equal parts exciting to be a part of and exhausting to keep up with.

Ad Exchanger

Orabrush Debuts Molio

Feb 4, 2015
Molio will produce video creative in-house and use proprietary data to generate video variations tailored to different audience segments.

Advertising Age

Orabrush Spins Off In-House Agency/Marketing-Tech Firm

Feb 3, 2015
The company behind viral-video hits that launched eponymous tongue cleaner Orabrush is spinning off its in-house agency into a marketing-tech startup called Molio. The spinoff is backed by $3 million in venture funding led by Greycroft Partners.

Media Post

Orabrush Spins Off Video Marketing Co. Molio with $3 Million in Funding

Feb 3, 2015
The company behind viral-video hits that launched eponymous tongue cleaner Orabrush is spinning off its in-house agency into a marketing-tech startup called Molio. The spinoff is backed by $3 million in venture funding led by Greycroft Partners.

Stream Daily

Orabrush Spins Off Video Marketing into New Company

Feb 3, 2015
Orabrush announced on Tuesday that it has spun off its online video marketing business into an independent company to be known as Molio.

Tube Filter

Orabrush Team Raises $3 Million to Launch YouTube Marketing Service

Feb 3, 2015
Long before Dollar Shave Club, Orabrush provided a masterclass in viral marketing on YouTube. In 2009, the company behind its titular tongue cleaner gave viewers a “Bad Breath Test” that has since drawn more than 19.6 million views.

Venture Beat

Herein Lies the Tale of a Tongue Toothbrush, YouTube, and ‘Reverse Marketing’

Feb 3, 2015
A new Salt Lake City-based company called Molio is today launching what it says is a new approach to video marketing, backed by $3 million in investment.

Video Ink

Orabrush Spins Off In-House YouTube Marketing Agency

Feb 3, 2015
Orabrush has made a name for itself for being one of the first brands to “solve” YouTube marketing with viral hits that helped launch a previously-unknown tongue cleaner. Now the company wants to help other brands get better on YouTube.

The Wall Street Journal

Orabrush, a Startup That Has Become Better Known

Feb 3, 2015
Orabrush, a startup that has become better known for its social-media and YouTube campaigns than for the tongue-scrapers that the company sells, will spin out its successful online video department into an independent company.

Bloomberg Business

How Orabrush Created a Viral Sensation

Aug 20, 2014
Orabrush CEO Jeff Davis discusses the keys to creating a viral sensation with PImm Fox on Bloomberg Television’s “Taking Stock.”

Entrepreneur

The Underrated Marketing Machine Entrepreneurs Should Be Using

March 21, 2014
Think Facebook is your only option for spreading brand awareness? Think again.