Agave In The Raw

Problem

Make a 50-year-old, family-run sweetener brand from Brooklyn relevant in a sea of newcomers & trend chasers.

Solution

Brooklyn-born, Jalisco-grown. A story of going to great lengths to source the best agave to make the best drizzle money can buy. Media plan to support Amazon sales and attract future partners.

Results

#1 bottled agave brand within its first year. Influx of restaurant & bar partnerships. Launched two new variations to capitalize on success.

Back To Projects