Costa Vida - On-the-Go Burrito

Problem

Overall sales were down. The only bright spot was drive-thru traffic was up. However, nearly every entrée on the menu required a fork & knife.

Solution

Go mass with a catering favorite: the hand-held burrito. Show all the fun you can have when your burrito can go where you go. Target new-to-brand households and adventure seekers.

Results

Drove 5x new-to-brand traffic vs prior quarter with a 50% lower cost per acquisition. And created a new favorite menu item!

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