Celestial Seasonings - Tour Video

Problem

With COVID in the rearview, it was time to reopen Celestial Seasonings’ visitor center in Boulder, Colorado. Only problem, the brand had moved beyond their original tour video.

Solution

Reboot the tour video with a fresh take on what makes Celestial Seasonings, and its hometown of Boulder, so unique. Hint: where else would you find the Sleepytime Bear going for a hike?

Results

News coverage, cutdown videos for brand training, a record opening month, and thrilled executive team.

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