Case Study

Ibotta is a successful mobile coupon app, who came to Molio looking to establish its brand, generate awareness and create a solid user base. In a short 2-month campaign, Ibotta received over 7,900 downloads and became the 16th most used mobile app in the United States.


Optimization at its finest

With Ibotta, we created 4 alternate scripts for the video, targeting dialogue to distinct, testable audiences. We then fine-tuned our media strategy based on the results of each script to lower the Cost-Per-Installation, surpassing our client’s goal in less than a month. Tailoring ads to the most relevant and likely-to-convert audience is our specialty.

Initial discussions with Ibotta led us to target parents, with their market history showing that Moms and Dads would be most eager to save money; however, we followed a hunch and ran additional tests targeting a younger audience on social media channels. The results spoke for themselves.


Impressions were over 275% greater with Non-Parents.


Non-Parents viewed our ad more than twice as much as Parents.


We more than quadrupled conversions targeting Non-Parents.

With evidence confirming our instinct, we refined targeting to draw in more relevant viewers. Ibotta now ranks in the Top 7 Couponing Apps, has a 4 1/2 star rating in the App Store, and is #15 of top Shopping Apps.