Ibotta is a successful mobile coupon app, who came to Molio looking to establish its brand, generate awareness and create a solid user base. In a short 2-month campaign, Ibotta received over 7,900 downloads and became the 16th most used mobile app in the United States.
Optimization at its finest
With Ibotta, we created 4 alternate scripts for the video, targeting dialogue to distinct, testable audiences. We then fine-tuned our media strategy based on the results of each script to lower the Cost-Per-Installation, surpassing our client’s goal in less than a month. Tailoring ads to the most relevant and likely-to-convert audience is our specialty.