Poo-Pourri
Leveraging Molio’s hyper-targeting capabilities, we scaled this campaign to drive trial online and at retail to become the category leader.
Client: Poo-Pourri
Industry: Toilet Fragrance (CPG)
Services: Media/Analytics
Director: Harmon Brothers
Let’s talk about Numbers:
100M
View on YouTube
250%
Return on Ad Spend
+200%
Comapny Value
The financial and brand impact of this 24-month campaign helped create high growth both online and in-store. With more than $10M generated online, Poo~Pourri expanded to major retailers, including Bed, Bath and Beyond.
Campaign Efficiency
This two-year collaboration allowed us to target the largest volume audiences at the most efficient Cost Per Acquisition. We achieved an average Cost Per 30-second View of $.04 on YouTube and a very high completion rate on the 2:14 second optimized video.
Agency Expertise
Our extensive knowledge of video, online platforms, and their audiences, helps brands like Poo~Pourri gain a significant online presence and had a huge halo effect to retail channels and growth of the total business.