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Purple Mattress

Purple was one of the pioneers in the direct-to-consumer (D2C) mattress space. Their success was rewarded with an onslaught of venture-backed competitors.

Industry

Bedding & Furniture​

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Services

Media, Analytics

Inflection Point

​They had bold expansion plans of their own, but first needed to show investors they could scale their business without breaking the bank. Purple came to Molio asking for help building cost-effective awareness growth and identifying their highest value media audience segments.

Strategy

  • Test over 15 different video edits against 75 audience segments to find best results at each stage of customer journey

  • Use message sequencing and retargeting to drive purchase intent

  • Test promotions and offers on bidded platforms like YouTube and Facebook (now Meta) to find optimal cost per acquisition

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