Steripod
Steripod, a clip-on toothbrush protector, wanted to grow brand awareness and drive Amazon and retail sales.
Client: Steripod
Industry: Oral Care (CPG)
Services: Creative & Media/Analytics
Director: Core Pampalone
Let’s talk about Numbers:
7M
Views
40%
View Rate
0.75%
Click Through Rate
$0.02
Cost Per View
Total business was up 14% vs previous year in the U.S. Based on this success, we launched the campaign successfully into the UK.
Campaign Efficiency
With 22M impressions and over 7M views, our cost efficiencies were 4 times better than industry averages with a Click-Through Rate that was over 3 times benchmark.
Agency Expertise
We tested two different spokespersons - one male, one female. Both creative variations performed well above YouTube and Facebook benchmarks. As a result, we maximized efficiency in spend, view rates, and Click-Through Rates, and helped boost retail sales.