Ibotta
Ibotta, a mobile coupon app, came to Molio looking to establish its brand on YouTube. In a short 2-month campaign, Ibotta received over 7,900 downloads.
Client: Ibotta
Industry: Mobile app
Services: Creative & Media/Analytics
Director: Christopher Burke
Let’s talk about Numbers:
3.9M
Impressions
830k
Views
7,913
Installations
-30%
Cost Per Install (vs Client Goal)
The initial briefing with Ibotta led us to target parents as they would be most eager to save money; however, we followed a hunch and ran additional tests targeting a younger audience. Non-Parents viewed our ad more than twice as much as Parents. We more than quadrupled conversions targeting Non-Parents.
Campaign Efficiency
We created 3 alternate scripts for the video, targeting distinct, testable audiences to identify the best creative for the app on YouTube and identify the best media targeting strategy with the right creative for scale and ROI.
Agency Expertise
Through our methodology, we found the best performing content and fine-tuned our media strategy based on the results of each script to lower the Cost Per Installation, surpassing our client’s goal in less than a month.