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Garden of Eatin'

Garden of Eatin’ introduced organic blue corn tortilla chips to the world. They taste great, are less processed, and stand up to even the heartiest dips.

Industry

Natural/organic snacks 

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Services

Strategy, Creative, Media, Analytics

Inflection Point

Newcomers and competitors started beating Garden of Latin’ at their own game. They came to Molio looking to regain credibility as original and heartiest organic corn tortilla chip and convert that brand equity into sales growth.

Strategy

  • Develop “Mother of All Chips” positioning to speak to their OG status and the chips’ sturdiness for the heartiest of dips

  • Run four different videos with familiar pop culture references

  • Optimize for different audiences and use occasions

  • Start on digital and social, then scale to TV once campaigns were fully optimized

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