top of page
Alba Botanica
Alba Botanica creates products for skin, hair, and of course, the soul. This campaign introduced Alba to a broader audience by showcasing the heart behind the brand.
Industry:
Beauty and Skin Care (CPG)
Services:
Creative & Media/Analytics
Director
Donna Lamar
Let’s talk about Numbers:
20%
Brand Awareness Lift
23%
Engagement Rate
$0.02
Cost Per View
Brand affinity scores significantly increased for awareness and purchase intent. The business has seen double-digit increases year-on-year since we launched the campaign. The campaign expanded from video to TV and print from original YouTube execution.
bottom of page